ABOUT US

We at Auriana design faux leather (leatherette) products for a number of hospitality brands across the country and internationally. Sincerity, hardwork and strict adherence to business ethics are certain aspects of our functioning that has enabled us to gain the trust and confidence of our esteemed clients in India, Nepal, Bhutan, Bangladesh, Maldives and Seychelles.

Our in-house conceptualization, innovation, design and deliver mode of operation allows us to suggest our clients, a spectrum of faux leather products to meet their brand standards and conform to their quintessential requirement of quality and sophistication.

To cater to the needs of our patrons across the hospitality industry, we offer our products in a range of textures, colors and designs. Our team of skilled professionals have a proven track record of delivering quality products on time.

We assure our clients of the best product and service delivery.

OUR EXPERTISE

Conceputalization

80%

Innovation

75%

Designing

90%

Implementation

90%

On Time Delivery

95%

With a strong commitment to effective branding, quality and product diversity, we strive to work in accordance with our client’s expectations to meet their varied faux leather (leatherette) product requirements.

*Based on our clients & customers' feedback.

Products

Our Clients

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Faux Leather Facts

What is Faux Leather?

Faux leather (also referred to vegetarian leather) is one of several names given to artificial or synthetic leather. This is a man made product, designed to give the look and feel of real leather at a lower cost. It can be very hard to tell the difference from this and Protected leather as the finish is very much the same. There are two primary types of faux leather construction: Polyurethane (“PU”) and Polyvinyl chloride (PVC – “Vinyl”).

Vinyl synthetic leather has been produced in the United States since the 1940s, initially for products such as shoes, automobile interiors and upholstery. In the late 1950s DuPont and other chemical companies began developing polyurethane products as well.

PU fabric is softer, more flexible, and breathable, so it's more commonly used for making high-wear products (surfaces that come into direct contact with skin). Vinyl is not as breathable as PU but this is often ideal for products that need to repel moisture such as book bindings or cases for electronic devices.

Benefits of Faux Leather Compared to Real Leather
Faux leather offers a number of advantages compared to real leather. These would include the following:

Economical – Faux leather is typically much more affordable than real leather.

Durability – Faux leather is very durable and will last a long time. It can withstand scratches and scrapes that would mar genuine leather. It is not prone to crack or peel like leather. It will not fade as easily in ultra violet (UV) light and is stain resistant.

Low Maintenance – Faux leather materials can usually be wiped clean with a rag and warm water. Unlike genuine leather, it does not retain moisture, so faux leather items will not become warped or cracked. Some of the new performance faux leathers can remove ink, liquid and food stains with only a dry cloth.

Realistic Quality – Faux leather has been modified and improved with variations in grain, color and textures to reflect a visual appearance with a realistic leather quality.

Consistent Appearance – Faux leather will provide a uniform look since all the pieces come from the same stock.

Fashion – Faux leathers can also be printed providing enormous variety of textures and patterns. In addition, because faux leather is a synthetic material, it can be dyed a rainbow of colors.

Easy to Work With – Faux leather is easier to cut and sew than real leather. In addition, needle marks are usually less noticeable and threads blend with the faux leather material more seamlessly.

Disadvantages of Faux Leather Compared to Real Leather
Faux Leather does have some disadvantages when compared to real leather. Faux leather does not stretch, breathe or wear like leather. Faux leather is very durable; however, it does not develop the same luster and patina over time as leather. Faux leather is not puncture or tear resistant like real leather.

How to identify if it is Faux Leather?
There are lots of ways banded about on how to tell the difference between real leather and faux leather but in truth there is no real way to differentiate between the two unless you can see whats underneath. The underside of real leather is leather and faux leather is a manmade artificial material. We can normally tell by looking at it but the best way we have found it to test the strength and feel of it. Faux leather tends to stretch a lot more than real leather so by pulling at it you can normally tell.

How to Care for Faux Leather?
Faux leather is easy to clean with its protective surface but if you do its important to protect it afterwards, otherwise it will become dry, which can cause cracking or splits occurring.
Although it is easy to clean, it is really best to avoid applying products to faux leather completely. Should it get dirty you can use a gentle cleaner on it and then apply a protective gel to protect it from the elements. Generally its a case of avoiding it getting to dry either by sunlight or by over cleaning it and not protecting it afterwards.

Founder's Profile

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Yashraj V Rathor

founder

Yashraj V Rathor
Managing Partner

Honing his skills for about 7 years by working in a range of MNCs and Corporate Houses, Yashraj (a management graduate in marketing and finance from a premier institute in India) decided to pursue his entrepreneurial dreams by setting up, operating and managing his own enterprises in Online Retail (www.aulive.in) and Design Branding with Auriana Global Corporation handling strategic challenges for Niche Corporate Houses and Popular Hospitality Brands.

Email: yashraj [at] aurianaglobal [dot] com

“Offering an eclectic mix of supreme design and high quality crafted faux leather (leatherette) products to meet specific needs of brands in the hospitality industry across the globe.”